In the different communities and types of conventions and conferences, success is often defined by where an event is located, how many years they've been operating, the success of their vendor/partners/attendees and the growth of attendance. Another aspect as well is the entertainment portion: after parties, main speakers/celebrity attendance and available entertianment and food in general.
Many conventions that TheNinjaWriter goes to obviously have their annual conventions/conferences, but a selection of those have multi national/international events. Of course this makes sense for many of these events: learning/leadership/etc have a value among different geographic markets. The other sector that sees this is Entertainment side. Venues that have physical medium for sale that have an opportunity to meet with celebrity hosts and Venues hosting musical festivals/events/celebrations, these in particular have a large margin of market.
When an event loses a venue and loses some of its profitability for iinstance it makes it harder to bring it back for a future date. Venues in the orlando region are plentiful, but many of them have a specific image they want to uphold, so they have gotten a lot more strategic choices in who they want to host.
In the past 10-15 years I have personally seen dozens of events/conventions/conferences that have sizzled out due to negotiation issues with the event partners, logistical problems and profitability. In the market of venues despite the lapse in-person events during the pandemic there has a been a near mirroring of current in-person events and those in the pre-pandmeic time.
Recently attended events of this year and years past has seen event ticket pricing slowly steadiliy increasing many of which have tickets in the mid to upper thousands of dollars for one attendee.
In the end I think it is a multitude of factors within the event sphere of being able to balance a profit with the different event partners.
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